Brand strategy and development for local abstract artist, Amy Parker. Amy is located in
Laconia, New Hampshire.
I am so inspired by Amy's abstract paintings. They remind me of being on the West Coast, in sleepy, little surf towns like Laguna and hipster communities such as South Bay. This brand identity system was inspired by Amy's personality. I felt the brand voice needed to have an artsy, but laid back vibe. Amy is both fine artist and business woman!
Amy Parker Art's brand identity system lead me to design a speculative, surf and skateboard apparel line using Amy's paintings for prints, and graphics. Back in my college days, I used to dream about designing graphics for surfboards. I would produce mockups and wish there to be an avenue for real world application. At the time, print technology was lacking such sophistication. I knew it would happen one day, anything is possible!
Find out more on the next page, Amy Parker Art Partnership.
I hope my story inspires you to think about your own brand identity, as well as brand message. Let's collaborate and bring fresh ideas to the conversation, as well as to your brand!